One of the many, many ways the NBA has done a fantastic job marketing itself is by making the results of the annual rookie photo-shoot into a social media event. At the shoot, rookies get a chance to interact with the media in a more light-hearted manner. This year, the rookies (pretty clearly at the prompting of some talented social media organizers) took part in a dunk contest of sorts, as the likes of Zach LaVine and Andrew Wiggins tried to one-up each another. All in all, it was a very effective #branding and #content #strategy.
It also revealed how much James Young likes dancing.
Here’s James Young freestyling with his ridiculously long arms.
Very nice integration of the Nae Nae with the pretend jumpshot and wow I really know nothing about dancing so let’s cut with the analytics. Here’s James Young DANCING WITH THE ENEMY (ex-Kentucky teammate Julius Randle) YOU GUYS.
Here’s James Young shouting out Slam Magazine readers and turnting up or whatever it is 18-year-old kids do these days.
And finally, here’s James Young partnering up with Marcus Smart, who seems confused as to which sport he’ll be playing professionally.
That just seems like a lot of dancing. I’m glad James was so excited for the rookie shoot, and I sincerely hope he’s this excited for the start of the season. After all, dancing isn’t the only thing he can do extremely well.
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