Logo
Browse Archives by:

Game 7 Sets Another NBA Ratings Record

The world was watching. It’s a fun figure of speech, but it held true for the C’s-Heat matchup, as Game 7 was must-see TV throughout the nation, breaking the cable TV record set in Game 6 and Game 4 of the series. Here’s the report via ESPN:

Saturday night’s NBA Eastern Conference Finals Game 7 on ESPN – Miami defeated Boston to advance to the NBA Finals – delivered a record 9.1 overnight rating, the highest for an NBA game ever on cable (records back to 2003), according to Nielsen. Game 7 peaked with an 11.9 rating from 10:45 p.m. to 11 p.m. ET.

The 2012 NBA Eastern Conference Finals on ESPN have generated the three highest overnight ratings for NBA games ever on cable – 9.1 (Game 7); 8.2 (Game 6) and 7.9 (Game 4).

In Boston, Game 7 delivered a 21.7 rating, making it the highest-rated NBA game on cable in the market. In Miami, Game 7 generated a 25.0 rating, ranking as the market’s highest-rated NBA game ever on ESPN and third highest-rated game on cable.